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Creative Expression of Interest:
Let us know what you love wall art trail 2025

ACTIVATION OVERVIEW

Ballarat In The Know (BITK) is a platform designed to share with residents what’s on, what’s new and what to do in Ballarat.  This is done via ballaratintheknow.com.au and its associated social media channels plus advertising to support these.

For the Let us know what you love wall art activation, we are once again inviting Ballarat artists to make submissions around the theme of what they love about the city. Up to ten artists will be selected and images of their works will be installed at CBD locations as part of the art trail.

With this activation, we’re aiming to encourage movement around the CBD, along with exploration and engagement.  We also want to put a smile on people’s faces!

In addition, residents will be invited to submit what they love about the city, with a limited number of prints of the artworks available as prizes to those who submit.

THE BRIEF

The City of Ballarat is seeing expressions of interest from artists, creatives or designers to create artworks to be used in an art trail.

The theme of the art trail is once again, Let us know what you love about Ballarat.

Artworks are to incorporate, ideally, more than one thing you love about Ballarat. This can include (but is not limited to):

• Venues – restaurants, cafes, bars, live music spots etc
• Events
• A specific dish at a restaurant
• Shops
• Attractions
• Nature spots
• Noteworthy Ballarat identities
• Buildings
• Views/aspects of the city

Artworks are to be supplied digitally and will be produced to a large scale on a foil decal material. They will be installed in various outdoor CBD locations by the City of Ballarat.

Up to ten artists will be selected to create artworks.

Successful submissions will be artworks that are:

1. Engaging, enjoyable and accessible for all
2. Feature identifiable and unique Ballarat content as the ‘loved’ things – these can also be used as the background elements of the works
3. Family-friendly
4. Photo-worthy

The successful artists will be required to:

1. Provide a short blurb explaining their work to be used on a smaller decal sitting beside the artwork, on ballaratintheknow.com.au and on social media
2. Agree to 50 prints of the work being available as part of the promotion – note these will be prizes and not sold
3. Agree to the works being used on promotional material e.g. postcards, websites, emails – to promote the trail

NOTE:
Ownership of the artwork remains with the artist, any further use outside of the ‘Let us know what you love’ campaign will be via negotiation.
Artists who have participated previously participate are eligible to apply.

INSPIRATION - artworks from the 2024 trail

Artist: Jay Kulbardi

Artist: Margie Balazic

Artist: Amanda Western

Artist: Spencer Harrison

Artist: Scott Leonard

Artist: Joel Hammonds

Artist: Rach Jackson

SITES / DIMENSIONS

Sites for artwork placement are still being finalised.

Most sites will require landscape artworks.

Finished dimensions will likely range from approx. 2300mm high to 2500mm high and from 1500mm wide to 6000mm wide.

Sites and dimensions will be confirmed with selected artists.

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SUBMISSION REQUIREMENTS

To apply to have your work chosen, please digitally submit the following:

1. Images of artworks and/or digital designs
2. Biography and/or CV – including references from clients
3. A description of any relevant professional experience working on a similar project
4. A list of things you ‘love’ about Ballarat that you would include in the artwork (NOTE these must be approved prior to inclusion in the final piece)

Artists are not required to submit a concept.

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Artists will be selected based on their creative experience and body of work by a group of City of Ballarat representatives.

Preference will be given to artists living, working or studying in the Ballarat region.

TIMELINE

Submission deadline	22 May
Artists notified of selection	23 May
Final designs submitted	6 June
Production and installation of artworks	7-15 June
Competition ends	19 October or when prizes run out
Artworks removed	W/C 20 October

ARTIST FEE

Each selected artist will be given an artwork design fee of $5,000 ex GST.

The artist will be asked to invoice against the delivery of key milestones:

• Upon return of a signed agreement $2,000 ex GST.
• Upon submission of final design files $3,000 ex GST.

SUBMISSIONS

Submissions of portfolios should be sent to marketing@ballarat.vic.gov.au by no later than Thursday 22 May, 2025.

All submissions received will be assessed by an internal panel of Council Officers and all applicants will be notified of the outcome by Friday 23 May, 2025.

For further enquiries regarding this process, you are invited to contact:

City of Ballarat Marketing Team

P: 5320 5500

E: marketing@ballarat.vic.gov.au

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